Hi, my name is Teri.
I used to study ecosystems. Now I build content ones.
I'm a content and marketing strategist based in Portland, Ore., by way of Chicago and the Colorado Rockies. After earning a B.A. in environmental biology, I started out in conservation, restoring habitat, monitoring endangered bird colonies and even training whales and dolphins. Through people-centered programming, I discovered that what I loved most was communicating the why behind the work. That shifted my focus to science communication and eventually to leading content, brand and marketing for mission-driven organizations.
For the past six years, I've led content and integrated marketing strategy for a high-growth yard and green tech startup in Boulder, CO. My niche is translating technical information into accessible content. But my real differentiator is the organized systems I build to scale content and my ability to analyze customer and site data to understand what hits for audiences (and what doesn't) so we can iterate faster.
Inspired By…
Natural World
As an avid hiker, amateur birder, and native plant enthusiast, I get purposely lost in nature to reconnect with my roots. It grounds me and regenerates creativity.
Experimentation
I love trying new things, especially the ones that challenge me. Whether it's a new recipe or a new sport, testing my skills and my taste always leads to more understanding and confidence.
Collaboration
Learning alongside others is the true joy of my life and career. I'd be far less interesting without the people who surround and inspire me, and my most meaningful dividends have come from watching former interns grow their careers over time.
Exploring
Every new city or country visited is a chance to learn. Each trip resets how I lead my own life and reminds me to be fully present.
She bridges everything from technical SEO to creative strategy to scientific research. At Sunday, she leveled up our content program and drove a shift in the way we think about AI. She's also as scrappy as they get and moves fast, so she's a blast to partner with.
— Maggie Reiter, Lead Scientist, Sunday