Sunday
Programmatic SEO
Built 2,500+ programmatic SEO content pages. Engineered using AI-powered content workflows and proprietary lawn, soil, grass, and review data. Pages doubled site traffic and grew conversion 4x in a single year.
SEE SITEPortfolio
A selection of projects that show how research, technical translation, and clear systems compound into measurable growth.
Sunday
Product Instructions, App
Wrote "How to Use" and "Know the Science" in partnership with CX to launch the new Sunday app using proprietary data and customer interviews. The leading engagement feature in the app, with 200K (and growing) interactions in first season.
SEE APP
Sunday
Brand Comparison, AEO
Led AI Search research, executive proposal, and content strategy for site brand vs. competitor comparison content series to grow brand visibility and Google AI Overview mentions.
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Sunday
Product Content, Science
Led product and regulatory claims guidelines, built standardized templates and engineered content system to write and refresh 300+ product SKUs. Optimized based on product efficacy, user research, A/B testing, and customer interviews to improve purchase conversion and increase return traffic to site.
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Sunday
Blog Content Program
Translated technical reports and peer-reviewed journals into creative briefs, then built the SEO content strategy for the customer blog. The blog is the primary content source for paid, email, social, and product marketing, and the most valuable touchpoint for customer support and retention to date.
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Sunday
YouTube Content
Grew from science liaison to the creative team into on-camera talent, script writer, producer, and eventually channel manager. Revamped SEO and social strategy, developing brand content that ranks top 3-4 for highest branded search terms and consistently surfaces in Google AI Overviews.
WATCH
Sunday
Impact Reports
Key contributor to four Annual Impact Reports. Led science translation, copyediting and proofreading, coordinated impact metrics, and managed designers. Owned Greenhouse Gas (GHG) protocols for Walmart Gigaton reporting, securing Giga-Guru™ status for three years.
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Sunday
Corporate Social Responsibility
Led five years of company-wide social impact programming, including product donations, external partnerships, marketing campaigns, and volunteer initiatives. Social impact efforts helped secure funding, retailer and brand partnerships, and media (PR) coverage.
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Audubon
Conservation Program Management
Managed four conservation programs in tandem for national non-profit, including multi-agency land management, volunteer stewardship, ecological restoration workforce training, and cross-agency coalition for safety. Doubled workforce program, onboarded two volunteer stewardship leaders, and founded a national field safety coalition and manual adopted by all field teams over four years.
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Sunday
Social Media Strategy
Served as social media channel lead for three years, revamping the educational and founder series, leading a brand overhaul, and building a creator and whitelisting program from scratch. Improved revenue per session 140% and conversion 120% in just two years.
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Sunday
Earned Media, PR
Served as lead natural science expert and internal subject matter resource. Placements secured over seven million impressions in a single season, driving traffic and conversion, while supporting brand visibility for AI Search.
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